Lancôme speaks to their partnership with Mobify

Lancôme’s Engaging Progressive Web App Drives 36% Lift in Mobile Revenue. Lancôme is showing the world of beauty a new way of serving mobile shoppers by embracing Progressive Web Apps – the new disruptive mobile web technology pioneered by Google. By partnering with Mobify, the only platform for Progressive Web Apps (PWAs) for commerce, Lancôme is profiting from a brand-new approach to mobile commerce and engagement. The move to deliver an app-like experience on the mobile web is a natural progression for a company obsessed with connecting richly and deeply with consumers. State-of-the-art customer engagement, individualized shopping experiences, and innovation based on diversity are all par

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