Why we love customer stories?

Customer testimonial videos (a.k.a. customer story videos or case study videos) are a way to let your customers do the talking for you. Putting your most successful, happy, or unique customers on screen is a powerful way to attach a real-life narrative to your product or service.The most valuable part of a customer story video is the getting your customers to vocalize the problem they were faced with and how your company provided a solution. Saleforce is all about customer stories. The way they put it is " It was about 18 months ago when our team realized we were sitting on a gold mine. The currency: customer compliments. Positive words from clients would come in the form of thank you emails, Facebook and Twitter shout outs and phone calls. One day it dawned on us that it would be a good idea to translate these comments into customer case studies. Our team is wild about video, so we opted for on-air testimonials over written stories."

A customer testimonial video entices your audiences, offers them a human story and a real person to connect with through voice, body language, emotion, and empathy. Take a look at these examples of customer stories.

MICROSOFT