Lancôme’s Engaging Progressive Web App Drives 36% Lift in Mobile Revenue.
Lancôme is showing the world of beauty a new way of serving mobile shoppers by embracing Progressive Web Apps – the new disruptive mobile web technology pioneered by Google. By partnering with Mobify, the only platform for Progressive Web Apps (PWAs) for commerce, Lancôme is profiting from a brand-new approach to mobile commerce and engagement.
The move to deliver an app-like experience on the mobile web is a natural progression for a company obsessed with connecting richly and deeply with consumers. State-of-the-art customer engagement, individualized shopping experiences, and innovation based on diversity are all part of the DNA at Lancôme and its parent company, L’Oreal. So it made sense to create mobile shopping experiences with the same type of relentless focus on what the customer needs – according to his or her behavior, lifestyle, and preferences in that moment. *
*Information sourced from www.mobify.com